East Village at Fields
ResidentialFrom the $400s
Townhome and small-lot product. The most attainable way into a Frisco address inside Fields.
Schools: Frisco ISD — Rogers Elementary, Staley Middle, Memorial High
Frisco, Texas · 2,500+ acres · A 20-year master plan anchored by PGA Frisco
Fields — Frisco, TX
From the $400s to multimillion-dollar custom estates inside the gates. Here is the master plan, the price ladder, and what is actually being built — updated as it happens.
The short version
What is Fields, and why does it matter?
Fields is not a subdivision. It is more than 2,500 acres in north Frisco planned over roughly two decades, anchored by PGA Frisco and the Omni resort, with residential neighborhoods, a mixed-use district, parks and trail corridors layered in over time. Very few developments in North Texas are being built at this scale with this kind of anchor attached.
What makes it unusual for buyers is the range. Most master plans target one buyer. Fields runs from attached and small-lot homes in the $400,000s all the way up to custom estates in the guard-gated Preserve at $2 million to $6 million-plus. You can buy your first Frisco home and your last one inside the same development.
The trade-off is timing. A 20-year plan means early buyers live next to construction, drive around closed roads, and wait on amenities that look finished in the rendering. That is not a reason to stay out — it is a reason to be deliberate about which neighborhood and which phase you buy in.
September 2026 field report
Universal Kids is open. Fields West is going vertical.
The development is moving from plans to places you can see and use. Universal Kids Resort is now open beside Fields, while construction at Fields West is visibly above ground. That progress matters—but buyers should still expect years of phased work across the larger 2,500-acre plan.
Orientation
Fields master plan and district guide
Zoom into the full development plan, then use the organized district guide below. Fields is still being built, so plans, roads, boundaries and delivery timing can change.
Loading master plan…
Residential neighborhoods
The places planned specifically around homeownership—from attached and small-lot homes to guarded custom estates.
Brookside at Fields
Residential$600s to over $2M
A broad single-family range rather than one narrow move-up price band, with homes extending above $2 million.
Schools: Frisco ISD — Newman Elementary, Trent Middle, Panther Creek High
Brookside South
ResidentialPricing by release
A separate residential area south of Brookside. Product, builders and release timing should be verified phase by phase.
Schools: Frisco ISD — Newman Elementary, Trent Middle, Panther Creek High
The Preserve at Fields
Residential · Guard-gated custom$2M – $6M+
Ten handpicked custom builders, lots from about $550,000 to $4.5 million, golf frontage and elevation.
Read the Preserve at Fields guideUniversity Village
Residential · Single-familyFuture releases
A single-family neighborhood just north of the new University of North Texas Frisco campus. Its location should make it an important residential piece serving that satellite campus as Fields builds out.
Commercial and destination districts
The retail, dining, golf and entertainment anchors that draw people into Fields from across North Texas.
Fields West
Commercial · 55-acre urban villageRetail, dining, office
A 55-acre, pedestrian-friendly urban village with national brands and boutique retailers—including Texas' first Bloomie's, plus EVEREVE, Lululemon, Tecovas and more. Dining includes Mastro's Steakhouse, Culinary Dropout, Flower Child, SusieCakes and Tommy Bahama Marlin Bar.
PGA District
Commercial · Golf and hospitalityDestination district
PGA Frisco, the Omni resort, championship golf, practice facilities, events, restaurants and hospitality form the development's established western anchor.
Universal
Commercial · EntertainmentNow open
Universal Kids Resort is now open, bringing a major family destination, jobs, visitors and additional development pressure to the Fields corridor.
Mixed-use districts
Future districts intended to combine homes with employment, services, retail or community activity.
North Fields
Mixed-useFuture phases
Planned as mixed-use. The final balance of residential and commercial uses will become clearer as phases are released.
Point East
Mixed-useFuture phases
A mixed-use district in the eastern side of the broader Fields plan. Product, tenants and timing remain tied to future releases.
Midtown East
Mixed-useFuture phases
A planned mixed-use district that should add another residential and commercial node as the eastern side of Fields matures.
Seen across Fields
Fields Frisco photo gallery
These current views show the residential neighborhoods, Fields West construction and the PGA District as the larger development takes shape.
Fields news feed
What’s happening in Fields right now
Last updated September 21, 2026
September 21, 2026
Universal Kids Resort is now open
Universal Kids Resort is now open beside Fields, giving families a major entertainment destination inside the immediate north Frisco growth corridor. Its real buyer impact is bigger than a day at the park: it adds visitors, jobs and traffic while accelerating the retail and hospitality build-out around the development.
September 21, 2026
Fields West is vertical and under construction
Fields West has moved beyond site work. Buildings are now going vertical across the 55-acre, pedestrian-friendly urban village. Announced names include Texas' first Bloomie's, EVEREVE, Lululemon, Tecovas, Mastro's Steakhouse, Culinary Dropout, Flower Child, SusieCakes and Tommy Bahama Marlin Bar. Buyers should still expect active construction and phased openings rather than a finished district all at once.
September 21, 2026
Fields buyer guide goes live
I published this page so buyers have one place to track what is actually happening across Fields — new neighborhood openings, builder releases, amenity deliveries and road work — instead of piecing it together from builder brochures. New updates get posted here first.
September 2026
The Preserve custom phase continues to deliver
The gated custom enclave overlooking PGA Frisco remains the top of the Fields price ladder, with ten handpicked custom builders and lots running from roughly $550,000 to $4.5 million. Full breakdown lives on the Preserve guide.
2026 and ongoing
East Village, Brookside and The Preserve define the residential price ladder
Fields is deliberately built as a price ladder: townhome and smaller-lot product in the $400s at East Village, Brookside homes extending above $2 million, and custom estates in the millions at The Preserve. That mix is what makes Fields different from a single-builder master plan — verify current base pricing directly with each builder, because release pricing moves monthly.
Want these updates before they hit the page? Ask for the Fields breakdown below and I’ll send new releases, pricing changes and amenity openings as I hear them.
Video
My Fields walkthrough
Schools
Which school district serves Fields?
Depending on the exact parcel, Fields falls into attendance areas served by Prosper ISD and Frisco ISD, and new campuses are planned as the development fills in. In a corridor growing this fast, boundaries get redrawn — sometimes after you sign. Confirm the campus for a specific address directly with the district before you contract, and ask the builder in writing what they know about planned school sites on or next to the property.
| Neighborhood | School district | Elementary | Middle | High |
|---|---|---|---|---|
| Brookside North & South | Frisco ISD | Newman | Trent | Panther Creek |
| East Village | Frisco ISD | Rogers | Staley | Memorial |
Honest read
Should you buy early in Fields or wait?
Buy early if you want a choice of homesites, want to be in before the mixed-use core opens, and can live with the noise and dirt of an active build-out. Early pricing in a long master plan has historically been the friendliest pricing in it.
Wait if amenities are the reason you are buying. If the retail, the parks and the finished streets are what sell you on Fields, buying into a phase that will not look like the rendering for years is how buyers end up disappointed.
Either way — do not walk into a Fields sales office unrepresented. The person at that desk works for the builder. Here is the model home playbook.
Your next step
Get the Fields Neighborhood Breakdown
Tell me your budget and timeline and I’ll send the neighborhood-by-neighborhood breakdown — who is building where, what is actually releasing next, and which phases I would and would not buy in right now.
Keep reading
Related Dallas community guides
Fields Frisco — common questions
What is Fields in Frisco, TX?
Fields is a master-planned development of more than 2,500 acres in north Frisco, Texas, anchored by PGA Frisco and the Omni PGA Frisco Resort. It is planned as roughly a 20-year build-out with residential neighborhoods, commercial destinations, mixed-use districts, parks and trails, and homes ranging from about $400,000 to multimillion-dollar custom estates inside the gated Preserve.
How much do homes cost in Fields Frisco?
Fields is intentionally built as a price ladder. Attached and small-lot homes in the entry neighborhoods start in the $400,000s, Brookside runs from the $600s to above $2 million, and custom estates inside the guard-gated Preserve at Fields run from roughly $2 million to $6 million-plus. Verify current base pricing with each builder — release pricing changes monthly.
What neighborhoods are inside Fields?
Residential areas include East Village, Brookside, Brookside South, The Preserve and the future single-family University Village. Fields West, the PGA District and Universal are commercial or destination districts. North Fields, Point East and Midtown East are planned as mixed-use districts.
Which school district serves Fields in Frisco?
Fields spans attendance areas served by Prosper ISD and Frisco ISD depending on the exact parcel, and new campuses are planned as the development builds out. Attendance zones in a growth corridor like this change — confirm the campus for a specific address with the district before you contract.
Is Fields Frisco a good investment?
The case for Fields is the anchor: PGA Frisco, a resort, corporate relocation demand up the Dallas North Tollway and a mixed-use core. The honest risk is timing — you are buying into a 20-year plan, so early buyers live through construction, changing traffic patterns and amenities that arrive later than the rendering suggests. That is exactly why entry price and location inside the plan matter more here than the floor plan.
Do I need my own agent to buy in Fields?
Yes. Every sales office inside Fields represents the builder, not you. Register me on your first visit, before you tour, and you keep independent representation at no change to the price of the home.
Tommy Wooten is an independent buyer’s representative with eXp Realty and is not employed by or affiliated with Fields, its developer or any builder named here. Acreage, pricing, neighborhood boundaries, HOA dues and school attendance zones change — verify current figures with the builder, the appraisal district and the school district before making a decision. Reviewed September 21, 2026.